Addis to host continental fashion event this week

ADDIS ABABA: October 7 (EI) – Hub of Africa Addis Fashion Week (HAFW) on Monday announced Monday that it will hold the 9th annual international fashion event from this week in Addis Ababa.

Participants at this year’s edition of the HAFW, slated from October 9 to 12, will include designers from Ethiopia as well as various other African countries, such as Ghana Kenya, Nigeria, Rwanda, Senegal, and South Africa, the organizers HAFW disclosed on Monday.

“We will be showcasing various Jewelry designers in the growing gemstone industry, which has the potential to play a major role in the local and global fashion market,” the organizers said on Monday.

The HAFW event, which over the years brought together more than 100 African designers into its stage, in its previous editions had been able to attract various international media outlets such as CNN, Vogue Italia, Fashion TV, and BBC, among others.

The organizers also said that Hyatt Regency Hotel in Addis Ababa as the event’s partner that will host most of HAFW 2019 programs, including the runway shows, exhibition and our pop-op marketplace.

Designers who took part in previous editions of the event, among other things, were able to display their works in various international and regional events, such as the New York African Fashion Week, Berlin Fashion Week.

Participation in such international events has helped African designers to “connect with international buyers and media, and growing their brands to the global market,” the organizers said.

Noting that fashion is a multi-billion dollar industry of which Africa only has a minute share, HAFW also expressed its ambition towards the development of fashion across Africa.

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